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Why to Avoid the iTunes Store for Adult Content

Recent developments in the labyrinth that is Apple’s approval process underscore the many reasons why the iTunes store should be “dropped like its hot”. Apple’s byzantine process coupled with regular reversals of opinion and a complete disregard for their app providers make doing business in the iTunes store akin to doing business in the third world.

MiKandi highlighted the issue today in response to Apple deciding to pull all “overtly sexual” content from the app store. The moral of the story? Don’t think that just because you can sneak an app through that you’re home free. There’s nothing preventing Apple from deciding that they just don’t like your app and pulling it.

The bottom line is that until Apple articulates a clear policy for adult content and backs it up with guarantees, there’s no excuse to release in the iTunes store.

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